{"id":15549,"date":"2024-12-19T08:13:14","date_gmt":"2024-12-18T23:13:14","guid":{"rendered":"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/?p=15549"},"modified":"2024-12-19T22:38:36","modified_gmt":"2024-12-19T13:38:36","slug":"copywriting-3","status":"publish","type":"post","link":"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/","title":{"rendered":"\u884c\u52d5\u3092\u4fc3\u3059\u5fc3\u7406\u30c8\u30ea\u30ac\u30fcTOP10\uff1a\u611f\u60c5\u3092\u52d5\u304b\u3057\u3001\u7d50\u679c\u3092\u5909\u3048\u308b\u6700\u5f37\u30c6\u30af\u30cb\u30c3\u30af"},"content":{"rendered":"<p>\u512a\u308c\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u3063\u3066\u3082\u3001\u305d\u308c\u3060\u3051\u3067\u4eba\u306f\u884c\u52d5\u3057\u306a\u3044\u3002\u884c\u52d5\u3092\u8d77\u3053\u3059\u9375\u306f\u300c\u611f\u60c5\u300d\u306b\u3042\u308b\u3002\u305d\u3057\u3066\u611f\u60c5\u3092\u52d5\u304b\u3059\u6700\u5f37\u306e\u65b9\u6cd5\u304c\u300c\u5fc3\u7406\u30c8\u30ea\u30ac\u30fc\u300d\u3060\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u884c\u52d5\u5fc3\u7406\u5b66\u306e\u539f\u7406\u306b\u57fa\u3065\u3044\u305f10\u306e\u5fc3\u7406\u30c8\u30ea\u30ac\u30fc\u3092\u3001\u5b9f\u8df5\u7684\u306a\u5177\u4f53\u4f8b\u3068\u3068\u3082\u306b\u7d39\u4ecb\u3059\u308b\u3002\u3053\u308c\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u60c5\u5831\u767a\u4fe1\u306e\u7d50\u679c\u304c\u5287\u7684\u306b\u5909\u308f\u308b\u306f\u305a\u3060\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#%E5%BF%83%E7%90%86%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC%E3%82%92%E4%BD%BF%E3%81%86%E3%81%A8%E3%80%81%E3%81%AA%E3%81%9C%E8%A1%8C%E5%8B%95%E3%81%8C%E7%94%9F%E3%81%BE%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\" >\u5fc3\u7406\u30c8\u30ea\u30ac\u30fc\u3092\u4f7f\u3046\u3068\u3001\u306a\u305c\u884c\u52d5\u304c\u751f\u307e\u308c\u308b\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#1_%E5%B8%8C%E5%B0%91%E6%80%A7%EF%BC%88Scarcity%EF%BC%89\" >1. \u5e0c\u5c11\u6027\uff08Scarcity\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#2_%E7%B7%8A%E6%80%A5%E6%80%A7%EF%BC%88Urgency%EF%BC%89\" >2. \u7dca\u6025\u6027\uff08Urgency\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#3_%E7%A4%BE%E4%BC%9A%E7%9A%84%E8%A8%BC%E6%98%8E%EF%BC%88Social_Proof%EF%BC%89\" >3. \u793e\u4f1a\u7684\u8a3c\u660e\uff08Social Proof\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#4_%E6%90%8D%E5%A4%B1%E5%9B%9E%E9%81%BF%EF%BC%88Loss_Aversion%EF%BC%89\" >4. \u640d\u5931\u56de\u907f\uff08Loss Aversion\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#5_%E6%A8%A9%E5%A8%81%EF%BC%88Authority%EF%BC%89\" >5. \u6a29\u5a01\uff08Authority\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#6_%E8%BF%94%E5%A0%B1%E6%80%A7%EF%BC%88Reciprocity%EF%BC%89\" >6. \u8fd4\u5831\u6027\uff08Reciprocity\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#7_%E4%B8%80%E8%B2%AB%E6%80%A7%EF%BC%88Consistency%EF%BC%89\" >7. \u4e00\u8cab\u6027\uff08Consistency\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#8_%E5%A5%BD%E6%84%8F%EF%BC%88Liking%EF%BC%89\" >8. \u597d\u610f\uff08Liking\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#9_%E3%82%B3%E3%83%B3%E3%83%88%E3%83%A9%E3%82%B9%E3%83%88%E5%8A%B9%E6%9E%9C%EF%BC%88Contrast_Effect%EF%BC%89\" >9. \u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u52b9\u679c\uff08Contrast Effect\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#10_%E5%A5%BD%E5%A5%87%E5%BF%83%EF%BC%88Curiosity%EF%BC%89\" >10. \u597d\u5947\u5fc3\uff08Curiosity\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/copywriting-3\/#%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC%E3%82%92%E7%B5%84%E3%81%BF%E5%90%88%E3%82%8F%E3%81%9B%E3%82%8C%E3%81%B0%E3%80%81%E3%81%95%E3%82%89%E3%81%AB%E5%8A%B9%E6%9E%9C%E5%80%8D%E5%A2%97\" >\u30c8\u30ea\u30ac\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u3055\u3089\u306b\u52b9\u679c\u500d\u5897<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BF%83%E7%90%86%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC%E3%82%92%E4%BD%BF%E3%81%86%E3%81%A8%E3%80%81%E3%81%AA%E3%81%9C%E8%A1%8C%E5%8B%95%E3%81%8C%E7%94%9F%E3%81%BE%E3%82%8C%E3%82%8B%E3%81%AE%E3%81%8B%EF%BC%9F\"><\/span><strong>\u5fc3\u7406\u30c8\u30ea\u30ac\u30fc\u3092\u4f7f\u3046\u3068\u3001\u306a\u305c\u884c\u52d5\u304c\u751f\u307e\u308c\u308b\u306e\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eba\u306f\u57fa\u672c\u7684\u306b\u300c\u611f\u60c5\u300d\u3067\u52d5\u304d\u3001\u305d\u306e\u5f8c\u306b\u300c\u7406\u5c48\u300d\u3067\u6b63\u5f53\u5316\u3059\u308b\u3002\u5fc3\u7406\u30c8\u30ea\u30ac\u30fc\u306f\u611f\u60c5\u306b\u76f4\u63a5\u8a34\u3048\u304b\u3051\u3001\u300c\u3044\u307e\u884c\u52d5\u3057\u306a\u3051\u308c\u3070\u640d\u3060\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u3092\u5f15\u304d\u51fa\u3059\u3002\u3053\u308c\u304c\u30af\u30ea\u30c3\u30af\u3001\u8cfc\u5165\u3001\u767b\u9332\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_%E5%B8%8C%E5%B0%91%E6%80%A7%EF%BC%88Scarcity%EF%BC%89\"><\/span><strong>1. \u5e0c\u5c11\u6027\uff08Scarcity\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u4fa1\u5024\u3092\u8df3\u306d\u4e0a\u3052\u308b\u300c\u6570\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u9b54\u6cd5<\/strong><\/p>\n<p>\u5e0c\u5c11\u306a\u3082\u306e\u307b\u3069\u4eba\u306f\u9b45\u529b\u3092\u611f\u3058\u308b\u3002\u624b\u306b\u5165\u3089\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u4e0d\u5b89\u304c\u3001\u884c\u52d5\u3092\u52a0\u901f\u3055\u305b\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u6b8b\u308a3\u540d\u9650\u5b9a\u306e\u65e9\u5272\u4fa1\u683c\u3002<\/li>\n<li>\u65b0\u5546\u54c1\u304c\u5148\u884c\u8ca9\u58f2100\u500b\u3067\u5b8c\u58f2\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u30c7\u30b8\u30bf\u30eb\u5546\u54c1\u3067\u3082\u6570\u91cf\u9650\u5b9a\u306f\u6709\u52b9\u3002\u300c\u521d\u56de100\u540d\u306e\u307f\u7279\u5178\u4ed8\u304d\u300d\u3084\u300c\u671f\u9593\u9650\u5b9a\u3067\u8ca9\u58f2\u300d\u306e\u3088\u3046\u306b\u3001\u5e0c\u5c11\u6027\u3092\u6f14\u51fa\u3059\u308b\u4ed5\u7d44\u307f\u3092\u52a0\u3048\u308b\u3002<br \/>\n<strong>+Tip<\/strong>: \u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3084\u5728\u5eab\u8868\u793a\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3068\u3001\u8996\u899a\u7684\u306a\u7dca\u8feb\u611f\u304c\u5f37\u5316\u3055\u308c\u308b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_%E7%B7%8A%E6%80%A5%E6%80%A7%EF%BC%88Urgency%EF%BC%89\"><\/span><strong>2. \u7dca\u6025\u6027\uff08Urgency\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u300c\u4eca\u3057\u304b\u306a\u3044\u300d\u611f\u304c\u4eba\u3092\u52d5\u304b\u3059\u6700\u5927\u306e\u7406\u7531<\/strong><\/p>\n<p>\u4eba\u306f\u300c\u5f8c\u3067\u3084\u308d\u3046\u300d\u3092\u7e70\u308a\u8fd4\u3059\u3002\u7dca\u6025\u6027\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u300c\u4eca\u884c\u52d5\u3057\u306a\u3044\u3068\u6a5f\u4f1a\u3092\u9003\u3059\u300d\u3068\u601d\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u4eca\u65e5\u4e2d\u306b\u7533\u3057\u8fbc\u3081\u3070\u7279\u5178\u304c\u3064\u304f\u3002<\/li>\n<li>\u9650\u5b9a\u30bb\u30fc\u30eb\u306f\u4eca\u591c23:59\u3067\u7d42\u4e86\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u9650\u5b9a\u7279\u5178\u3084\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u306f\u9244\u677f\u3002\u7dca\u6025\u6027\u3092\u5f37\u8abf\u3057\u3059\u304e\u308b\u3068\u4fe1\u983c\u3092\u5931\u3046\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u300c\u672c\u5f53\u306e\u671f\u9650\u300d\u3092\u793a\u3059\u3053\u3068\u304c\u5927\u5207\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_%E7%A4%BE%E4%BC%9A%E7%9A%84%E8%A8%BC%E6%98%8E%EF%BC%88Social_Proof%EF%BC%89\"><\/span><strong>3. \u793e\u4f1a\u7684\u8a3c\u660e\uff08Social Proof\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u300c\u307f\u3093\u306a\u304c\u3084\u3063\u3066\u308b\u300d\u5b89\u5fc3\u611f\u304c\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3059\u308b<\/strong><\/p>\n<p>\u4eba\u306f\u4ed6\u4eba\u304c\u9078\u3093\u3067\u3044\u308b\u3082\u306e\u306b\u5b89\u5fc3\u611f\u3092\u899a\u3048\u308b\u3002\u300c\u81ea\u5206\u3082\u9078\u3070\u306a\u3044\u3068\u640d\u300d\u3068\u3044\u3046\u5fc3\u7406\u304c\u50cd\u304f\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u300c1,000\u4eba\u4ee5\u4e0a\u304c\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u53c2\u52a0\u6e08\u307f\uff01\u300d<\/li>\n<li>\u300c\u6210\u529f\u4e8b\u4f8b\uff1aA\u3055\u3093\u306f\u3053\u306e\u65b9\u6cd5\u3067\u6708\u53ce\u304c2\u500d\u306b\u300d<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\nSNS\u3084\u53e3\u30b3\u30df\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3092\u305d\u306e\u307e\u307e\u5229\u7528\u3059\u308b\u306e\u3082\u52b9\u679c\u7684\u3002\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30ec\u30d3\u30e5\u30fc\u304c\u591a\u3044\u307b\u3069\u3001\u4fe1\u983c\u611f\u304c\u5f37\u307e\u308b\u3002<br \/>\n<strong>+Tip<\/strong>: \u30c7\u30fc\u30bf\u3084\u5b9f\u7e3e\u3092\u6570\u5024\u5316\u3002\u300c\u25ef\u25ef\uff05\u306e\u4eba\u304c\u6e80\u8db3\u300d\u3068\u3044\u3063\u305f\u660e\u78ba\u306a\u6570\u5b57\u304c\u8aac\u5f97\u529b\u3092\u9ad8\u3081\u308b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_%E6%90%8D%E5%A4%B1%E5%9B%9E%E9%81%BF%EF%BC%88Loss_Aversion%EF%BC%89\"><\/span><strong>4. \u640d\u5931\u56de\u907f\uff08Loss Aversion\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u300c\u5931\u3046\u6050\u6016\u300d\u306f\u300c\u5f97\u308b\u559c\u3073\u300d\u3092\u51cc\u99d5\u3059\u308b<\/strong><\/p>\n<p>\u4eba\u306f\u4f55\u304b\u3092\u5931\u3046\u53ef\u80fd\u6027\u306b\u5bfe\u3057\u3066\u5f37\u3044\u611f\u60c5\u3092\u62b1\u304f\u3002\u300c\u9003\u3057\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u3092\u5229\u7528\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u4eca\u65e5\u7533\u3057\u8fbc\u307e\u306a\u3044\u3068\u3001\u3053\u306e\u4fa1\u683c\u3067\u306f\u624b\u306b\u5165\u3089\u306a\u3044\u3002<\/li>\n<li>\u3053\u306e\u65b9\u6cd5\u3092\u77e5\u3089\u306a\u3044\u3068\u3001\u6bce\u670810\u4e07\u5186\u306e\u5229\u76ca\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u30e1\u30fc\u30eb\u3084\u30bb\u30fc\u30eb\u30b9\u30da\u30fc\u30b8\u3067\u300c\u884c\u52d5\u3057\u306a\u3044\u30ea\u30b9\u30af\u300d\u3092\u5f37\u8abf\u3002\u305f\u3068\u3048\u3070\u300c\u4eca\u6708\u3060\u3051\u306e\u53ce\u76ca\u30a2\u30c3\u30d7\u30c1\u30e3\u30f3\u30b9\u300d\u306a\u3069\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_%E6%A8%A9%E5%A8%81%EF%BC%88Authority%EF%BC%89\"><\/span><strong>5. \u6a29\u5a01\uff08Authority\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u4fe1\u983c\u3092\u69cb\u7bc9\u3059\u308b\u300c\u5c02\u9580\u5bb6\u300d\u3084\u300c\u5b9f\u7e3e\u300d\u306e\u529b<\/strong><\/p>\n<p>\u4eba\u306f\u6a29\u5a01\u3084\u5c02\u9580\u5bb6\u306e\u610f\u898b\u3092\u4fe1\u3058\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u3053\u306e\u5fc3\u7406\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u3092\u4e00\u6c17\u306b\u9ad8\u3081\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u25ef\u25ef\u5927\u5b66\u6559\u6388\u76e3\u4fee\u3001\u696d\u754cNo.1\u306e\u4f01\u696d\u304c\u63a8\u5968\u3002<\/li>\n<li>\u300c\u8457\u540d\u306a\u30de\u30fc\u30b1\u30bf\u30fc\u25ef\u25ef\u6c0f\u3082\u3053\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u300d<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u5b9f\u7e3e\u3084\u80a9\u66f8\u304d\u3092\u660e\u793a\u3057\u3001\u4fe1\u7528\u3092\u5f37\u5316\u3059\u308b\u3002\u300c\u9867\u5ba2\u6e80\u8db3\u5ea695\uff05\u300d\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3082\u6a29\u5a01\u306e\u4e00\u90e8\u3068\u3057\u3066\u6d3b\u7528\u53ef\u80fd\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_%E8%BF%94%E5%A0%B1%E6%80%A7%EF%BC%88Reciprocity%EF%BC%89\"><\/span><strong>6. \u8fd4\u5831\u6027\uff08Reciprocity\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u4e0e\u3048\u308c\u3070\u4e0e\u3048\u308b\u307b\u3069\u3001\u76f8\u624b\u306f\u884c\u52d5\u3057\u305f\u304f\u306a\u308b<\/strong><\/p>\n<p>\u4eba\u306f\u4f55\u304b\u3092\u53d7\u3051\u53d6\u308b\u3068\u3001\u8fd4\u3057\u305f\u3044\u3068\u3044\u3046\u611f\u60c5\u3092\u62b1\u304f\u3002\u3053\u306e\u5fc3\u7406\u3092\u6d3b\u7528\u3057\u3066\u76f8\u624b\u306b\u884c\u52d5\u3092\u4fc3\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u7121\u6599E\u30d6\u30c3\u30af\u3084\u52d5\u753b\u30bb\u30df\u30ca\u30fc\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u3002<\/li>\n<li>\u521d\u56de\u76f8\u8ac7\u3092\u7121\u6599\u3067\u63d0\u4f9b\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u30d7\u30ec\u30bc\u30f3\u30c8\u306f\u300c\u5373\u52b9\u6027\u306e\u3042\u308b\u4fa1\u5024\u300d\u3092\u91cd\u8996\u3002\u305f\u3068\u3048\u3070\u300c5\u5206\u3067\u58f2\u4e0a\u304c\u4f38\u3073\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u300d\u306a\u3069\u3001\u3059\u3050\u306b\u4f7f\u3048\u308b\u3082\u306e\u304c\u7406\u60f3\u7684\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_%E4%B8%80%E8%B2%AB%E6%80%A7%EF%BC%88Consistency%EF%BC%89\"><\/span><strong>7. \u4e00\u8cab\u6027\uff08Consistency\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u300c\u5c0f\u3055\u306a\u884c\u52d5\u300d\u304c\u300c\u5927\u304d\u306a\u884c\u52d5\u300d\u306b\u7e4b\u304c\u308b\u5fc3\u7406\u6cd5\u5247<\/strong><\/p>\n<p>\u4eba\u306f\u81ea\u5206\u306e\u884c\u52d5\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u3088\u3046\u3068\u3059\u308b\u3002\u3053\u306e\u7279\u6027\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u521d\u306e\u5c0f\u3055\u306a\u884c\u52d5\u304c\u6b21\u306e\u5927\u304d\u306a\u884c\u52d5\u3092\u5f15\u304d\u51fa\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u7121\u6599\u767b\u9332\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/li>\n<li>\u521d\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u7c21\u5358\u306a\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3060\u3051\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u30b9\u30c6\u30c3\u30d7\u3092\u5206\u3051\u3066\u63d0\u793a\u3057\u3001\u8ca0\u62c5\u3092\u8efd\u6e1b\u3002\u300c\u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u300d\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u6b21\u306e\u884c\u52d5\u304c\u81ea\u7136\u3068\u8d77\u304d\u308b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_%E5%A5%BD%E6%84%8F%EF%BC%88Liking%EF%BC%89\"><\/span><strong>8. \u597d\u610f\uff08Liking\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u300c\u597d\u304d\u300d\u306a\u76f8\u624b\u304b\u3089\u8cb7\u3044\u305f\u3044\u3068\u3044\u3046\u5fc3\u7406\u306e\u529b<\/strong><\/p>\n<p>\u5171\u611f\u3067\u304d\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u89aa\u8fd1\u611f\u304c\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u300c\u79c1\u3082\u6614\u3001\u540c\u3058\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u3057\u305f\u2026\u300d<\/li>\n<li>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5bc4\u308a\u6dfb\u3046\u8cea\u554f\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u81ea\u5206\u81ea\u8eab\u3084\u5546\u54c1\u306e\u4eba\u9593\u5473\u3092\u4f1d\u3048\u308b\u3002\u52d5\u753b\u3084\u97f3\u58f0\u3092\u4f7f\u3044\u3001\u30ea\u30a2\u30eb\u306a\u89aa\u3057\u307f\u3092\u611f\u3058\u3055\u305b\u308b\u3068\u52b9\u679c\u7684\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_%E3%82%B3%E3%83%B3%E3%83%88%E3%83%A9%E3%82%B9%E3%83%88%E5%8A%B9%E6%9E%9C%EF%BC%88Contrast_Effect%EF%BC%89\"><\/span><strong>9. \u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u52b9\u679c\uff08Contrast Effect\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u6bd4\u8f03\u3067\u4fa1\u5024\u3092\u969b\u7acb\u305f\u305b\u308b\u5f37\u529b\u306a\u624b\u6cd5<\/strong><\/p>\n<p>\u9078\u629e\u80a2\u3092\u660e\u78ba\u306b\u793a\u3059\u3060\u3051\u3067\u3001\u5546\u54c1\u306e\u4fa1\u5024\u304c\u5f15\u304d\u7acb\u3064\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u901a\u5e38\u4fa1\u683c10,000\u5186\u2192\u7279\u5225\u4fa1\u683c5,000\u5186\u3002<\/li>\n<li>\u4ed6\u793e\u88fd\u54c1\u306f\u6a5f\u80fd\u304c5\u3064\u3001\u3053\u3061\u3089\u306f10\u500b\u642d\u8f09\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u4ed6\u793e\u3068\u306e\u9055\u3044\u3092\u6bd4\u8f03\u8868\u306b\u3057\u3066\u8996\u899a\u7684\u306b\u30a2\u30d4\u30fc\u30eb\u3002\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u3001\u5f97\u3089\u308c\u308b\u6210\u679c\u3084\u4fa1\u5024\u3082\u6bd4\u8f03\u306b\u542b\u3081\u308b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10_%E5%A5%BD%E5%A5%87%E5%BF%83%EF%BC%88Curiosity%EF%BC%89\"><\/span><strong>10. \u597d\u5947\u5fc3\uff08Curiosity\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u300c\u77e5\u308a\u305f\u3044\u300d\u3068\u3044\u3046\u6b32\u6c42\u304c\u884c\u52d5\u3092\u751f\u3080\u539f\u52d5\u529b<\/strong><\/p>\n<p>\u4eba\u306f\u672a\u77e5\u306e\u60c5\u5831\u306b\u8208\u5473\u3092\u62b1\u304d\u3001\u7b54\u3048\u3092\u6c42\u3081\u308b\u3002\u3053\u308c\u3092\u6d3b\u7528\u3057\u306a\u3044\u7406\u7531\u306f\u306a\u3044\u3002<\/p>\n<ul>\n<li><strong>\u5177\u4f53\u4f8b<\/strong>:\n<ul>\n<li>\u58f2\u4e0a\u30922\u500d\u306b\u3059\u308b\u300c\u79d8\u5bc6\u306e\u65b9\u6cd5\u300d\u3068\u306f\uff1f<\/li>\n<li>\u306a\u305c\u3053\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u624b\u6cd5\u304c\u7d50\u679c\u3092\u51fa\u3059\u306e\u304b\uff1f<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5fdc\u7528\u6cd5<\/strong>:<br \/>\n\u898b\u51fa\u3057\u3084\u5192\u982d\u3067\u300c\u7d50\u8ad6\u3092\u307c\u304b\u3059\u300d\u3002\u7d9a\u304d\u3092\u8aad\u307e\u305b\u308b\u4ed5\u639b\u3051\u3092\u4f5c\u308b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%88%E3%83%AA%E3%82%AC%E3%83%BC%E3%82%92%E7%B5%84%E3%81%BF%E5%90%88%E3%82%8F%E3%81%9B%E3%82%8C%E3%81%B0%E3%80%81%E3%81%95%E3%82%89%E3%81%AB%E5%8A%B9%E6%9E%9C%E5%80%8D%E5%A2%97\"><\/span><strong>\u30c8\u30ea\u30ac\u30fc\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u3055\u3089\u306b\u52b9\u679c\u500d\u5897<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5fc3\u7406\u30c8\u30ea\u30ac\u30fc\u306f\u5358\u4f53\u3067\u3082\u5f37\u529b\u3060\u304c\u3001\u8907\u6570\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3055\u3089\u306b\u52b9\u679c\u7684\u3002\u305f\u3068\u3048\u3070\u3001\u5e0c\u5c11\u6027\u3068\u7dca\u6025\u6027\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u300c\u6b8b\u308a3\u6642\u9593\u3067\u7d42\u4e86\u300d\u306e\u3088\u3046\u306a\u8868\u73fe\u306f\u884c\u52d5\u7387\u3092\u4e00\u6c17\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3002<\/p>\n<p>\u5fc3\u7406\u30c8\u30ea\u30ac\u30fc\u3092\u7406\u89e3\u3057\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u3084\u9867\u5ba2\u306e\u611f\u60c5\u3092\u52d5\u304b\u3057\u3001\u7d50\u679c\u3092\u51fa\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5b9f\u73fe\u3059\u308b\u3002\u3053\u306e\u77e5\u8b58\u3092\u4f7f\u3063\u3066\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3057\u3066\u307f\u3066\u307b\u3057\u3044\u3002<\/p>\n<p><span 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