{"id":15990,"date":"2025-03-29T18:39:20","date_gmt":"2025-03-29T09:39:20","guid":{"rendered":"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/?p=15990"},"modified":"2025-03-29T19:21:18","modified_gmt":"2025-03-29T10:21:18","slug":"improve-email-newsletter-open-rate","status":"publish","type":"post","link":"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387\u3092\u7206\u4e0a\u3052\u3059\u308b\u5b9f\u8df5\u6226\u7565\u3002\u914d\u4fe1\u30ea\u30b9\u30c8\u304b\u3089\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u307e\u3067"},"content":{"rendered":"<p>\u4ee5\u4e0b\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u300d\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u3001\u3067\u304d\u308b\u9650\u308a\u7db2\u7f85\u7684\u304b\u3064\u6df1\u6398\u308a\u3057\u3066\u307e\u3068\u3081\u305f\u3082\u306e\u3002<\/p>\n<p>\u5358\u306a\u308b\u30c6\u30af\u30cb\u30c3\u30af\u306e\u7f85\u5217\u3060\u3051\u3067\u306a\u304f\u3001\u306a\u305c\u305d\u306e\u6226\u7565\u304c\u91cd\u8981\u306a\u306e\u304b\u3001\u3069\u3046\u3084\u3063\u3066\u5b9f\u8df5\u3059\u308c\u3070\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u304b\u3092\u5305\u62ec\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<br \/>\n\uff08\u203b\u5206\u91cf\u304c\u591a\u3044\u305f\u3081\u3001\u304a\u597d\u307f\u306e\u30d1\u30fc\u30c8\u304b\u3089\u8aad\u307f\u9032\u3081\u3066\u3082OK\uff09<\/p>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"9fd6cf70-7a2f-470b-bb97-fa155f0a250a\" data-message-model-slug=\"o1-pro\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#1_%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%8C%E4%BB%8A%E3%81%AA%E3%81%8A%E5%BC%B7%E5%8A%9B%E3%81%AA%E7%90%86%E7%94%B1\" >1. \u30e1\u30eb\u30de\u30ac\u304c\u4eca\u306a\u304a\u5f37\u529b\u306a\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#2_%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E9%96%8B%E5%B0%81%E7%8E%87%E3%81%AE%E7%8F%BE%E7%8A%B6%E3%81%A8%E7%B5%B1%E8%A8%88%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E8%AA%AD%E3%81%BF%E8%A7%A3%E3%81%8D\" >2. \u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387\u306e\u73fe\u72b6\u3068\u7d71\u8a08\u30c7\u30fc\u30bf\u306e\u8aad\u307f\u89e3\u304d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#3_%E9%96%8B%E5%B0%81%E7%8E%87%E5%90%91%E4%B8%8A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E5%9F%BA%E6%9C%AC%E6%88%A6%E7%95%A5\" >3. \u958b\u5c01\u7387\u5411\u4e0a\u306e\u305f\u3081\u306e\u57fa\u672c\u6226\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#1_%E9%85%8D%E4%BF%A1%E3%83%AA%E3%82%B9%E3%83%88%E3%81%AE%E7%B2%BE%E6%9F%BB\" >(1) \u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u7cbe\u67fb<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#%E5%85%B7%E4%BD%93%E4%BE%8B%EF%BC%9A\" >\u5177\u4f53\u4f8b\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#2_%E9%AD%85%E5%8A%9B%E7%9A%84%E3%81%AA%E4%BB%B6%E5%90%8D%EF%BC%88%E3%83%97%E3%83%AA%E3%83%98%E3%83%83%E3%83%80%E3%83%BC%EF%BC%89\" >(2) \u9b45\u529b\u7684\u306a\u4ef6\u540d\uff08+\u30d7\u30ea\u30d8\u30c3\u30c0\u30fc\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#3_%E9%85%8D%E4%BF%A1%E3%82%BF%E3%82%A4%E3%83%9F%E3%83%B3%E3%82%B0\" >(3) \u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#4_%E8%AA%AD%E8%80%85%E3%82%92%E5%BC%95%E3%81%8D%E8%BE%BC%E3%82%80%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E8%A8%AD%E8%A8%88\" >4. \u8aad\u8005\u3092\u5f15\u304d\u8fbc\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#1_%E3%81%A9%E3%82%93%E3%81%AA%E6%83%85%E5%A0%B1%E3%81%8C%E6%B1%82%E3%82%81%E3%82%89%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%AE%E3%81%8B\" >(1) \u3069\u3093\u306a\u60c5\u5831\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#2_%E6%9B%B8%E3%81%8D%E6%96%B9%E3%83%BB%E6%A7%8B%E6%88%90%E3%81%AE%E3%83%86%E3%82%AF%E3%83%8B%E3%83%83%E3%82%AF\" >(2) \u66f8\u304d\u65b9\u30fb\u69cb\u6210\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#3_CTA%EF%BC%88%E3%82%B3%E3%83%BC%E3%83%AB%E3%83%88%E3%82%A5%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\" >(3) CTA\uff08\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u6700\u9069\u5316<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#5_%E6%9C%80%E6%96%B0%E3%81%AE%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89\" >5. \u6700\u65b0\u306e\u30e1\u30eb\u30de\u30ac\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#1_%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E5%8C%96\" >(1) \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#2_UGC%E3%81%AE%E6%B4%BB%E7%94%A8\" >(2) UGC\u306e\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#3_MA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A8%E8%87%AA%E5%8B%95%E5%8C%96\" >(3) MA\u30c4\u30fc\u30eb\u3068\u81ea\u52d5\u5316<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#6_%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E9%85%8D%E4%BF%A1%E3%83%84%E3%83%BC%E3%83%AB%E9%81%B8%E5%AE%9A%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" >6. \u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u30c4\u30fc\u30eb\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#7_AB%E3%83%86%E3%82%B9%E3%83%88%E3%81%AB%E3%82%88%E3%82%8B%E7%B6%99%E7%B6%9A%E7%9A%84%E3%81%AA%E6%94%B9%E5%96%84\" >7. A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#8_%E4%BB%8A%E5%BE%8C%E3%81%AE%E5%8B%95%E5%90%91%E3%81%A8%E5%80%8B%E4%BA%BA%E6%83%85%E5%A0%B1%E4%BF%9D%E8%AD%B7%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\" >8. \u4eca\u5f8c\u306e\u52d5\u5411\u3068\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u91cd\u8981\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/improve-email-newsletter-open-rate\/#9_%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AF%E5%8D%98%E3%81%AA%E3%82%8B%E3%80%8C%E5%91%8A%E7%9F%A5%E3%80%8D%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%8F%E3%80%8C%E9%A1%A7%E5%AE%A2%E4%BD%93%E9%A8%93%E3%80%8D%E3%81%AE%E8%A6%81%E6%89%80\" >9. \u307e\u3068\u3081\uff1a\u30e1\u30eb\u30de\u30ac\u306f\u5358\u306a\u308b\u300c\u544a\u77e5\u300d\u3067\u306f\u306a\u304f\u300c\u9867\u5ba2\u4f53\u9a13\u300d\u306e\u8981\u6240<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"1_%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%8C%E4%BB%8A%E3%81%AA%E3%81%8A%E5%BC%B7%E5%8A%9B%E3%81%AA%E7%90%86%E7%94%B1\"><\/span>1. \u30e1\u30eb\u30de\u30ac\u304c\u4eca\u306a\u304a\u5f37\u529b\u306a\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>SNS\u304c\u4e00\u822c\u7684\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u540c\u58eb\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e2d\u5fc3\u3082LINE\u3084X\u3001Instagram\u306a\u3069\u306b\u79fb\u884c\u3057\u3066\u4e45\u3057\u3044\u3002<\/p>\n<p>\u305d\u308c\u3067\u3082<strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u304c\u4f9d\u7136\u3068\u3057\u3066\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u306e\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7406\u7531\u304c\u3042\u308b\u304b\u3089\u3060\u3002<\/p>\n<ul>\n<li><strong>\u9867\u5ba2\u3068\u306e\u4e00\u5bfe\u4e00\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u611f<\/strong><br \/>\n\u4ed6\u306e\u4eba\u306e\u6295\u7a3f\u306b\u57cb\u3082\u308c\u306a\u3044\u305f\u3081\u3001\u8aad\u8005\u306b\u300c\u81ea\u5206\u3042\u3066\u306e\u60c5\u5831\u300d\u3068\u3044\u3046\u7279\u5225\u611f\u3092\u4e0e\u3048\u3084\u3059\u3044\u3002<\/li>\n<li><strong>\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u53ef\u80fd<\/strong><br \/>\n\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306fSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u3088\u3046\u306b\u7c21\u5358\u306b\u306f\u5909\u308f\u3089\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002\u9867\u5ba2\u3068\u7d99\u7d9a\u7684\u306b\u30b3\u30f3\u30bf\u30af\u30c8\u3067\u304d\u308b\u8cc7\u7523\u3068\u306a\u308b\u3002<\/li>\n<li><strong>\u4f4e\u30b3\u30b9\u30c8\u3067\u914d\u4fe1\u53ef\u80fd<\/strong><br \/>\n\u5e83\u544a\u904b\u7528\u306a\u3069\u306b\u6bd4\u3079\u3066\u30b3\u30b9\u30c8\u304c\u5b89\u304f\u6e08\u3080\u3053\u3068\u304c\u591a\u3044\u3002\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u5229\u7528\u6599\u306f\u3082\u3061\u308d\u3093\u304b\u304b\u308b\u304c\u30011\u4ef6\u3042\u305f\u308a\u306e\u5358\u4fa1\u306f\u6bd4\u8f03\u7684\u4f4e\u3044\u3002<\/li>\n<li><strong>\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u52b9\u679c\u6e2c\u5b9a\u304c\u3057\u3084\u3059\u3044<\/strong><br \/>\n\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u8a73\u7d30\u306b\u8ffd\u3048\u308b\u306e\u3067\u3001\u65bd\u7b56\u304c\u5f53\u305f\u3063\u305f\u304b\u3069\u3046\u304b\u304c\u3059\u3050\u306b\u5206\u304b\u308b\u3002<\/li>\n<\/ul>\n<p>\u4e00\u65b9\u3067\u3001\u30e1\u30eb\u30de\u30ac\u306a\u3089\u3067\u306f\u306e<strong>\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong>\u3082\u3042\u308b\u3002\u4ee3\u8868\u7684\u306a\u306e\u304c\u300c\u8ff7\u60d1\u30e1\u30fc\u30eb\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u30ea\u30b9\u30af\u304c\u5e38\u306b\u3064\u304d\u307e\u3068\u3046\u300d\u300c\u8aad\u8005\u306b\u958b\u5c01\u3055\u308c\u305a\u30b4\u30df\u7bb1\u884c\u304d\u306b\u306a\u308b\u300d\u306a\u3069\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u8ab2\u984c\u306f\u304d\u3061\u3093\u3068\u3057\u305f\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u7ba1\u7406\u3084\u9b45\u529b\u7684\u306a\u4ef6\u540d\u8a2d\u8a08\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u8abf\u6574\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u3067\u30af\u30ea\u30a2\u3067\u304d\u308b\u5834\u5408\u304c\u591a\u3044\u3002<\/p>\n<h1><span class=\"ez-toc-section\" id=\"2_%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E9%96%8B%E5%B0%81%E7%8E%87%E3%81%AE%E7%8F%BE%E7%8A%B6%E3%81%A8%E7%B5%B1%E8%A8%88%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E8%AA%AD%E3%81%BF%E8%A7%A3%E3%81%8D\"><\/span>2. \u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387\u306e\u73fe\u72b6\u3068\u7d71\u8a08\u30c7\u30fc\u30bf\u306e\u8aad\u307f\u89e3\u304d<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u4e16\u306e\u4e2d\u306b\u306f\u3001\u958b\u5c01\u7387\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u7d71\u8a08\u30c7\u30fc\u30bf\u304c\u6ea2\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4ee3\u8868\u7684\u306a\u696d\u7a2e\u5225\u306e\u958b\u5c01\u7387\uff08\u3042\u304f\u307e\u3067\u53c2\u8003\u5024\uff09\u3092\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u793a\u3059\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u696d\u754c<\/th>\n<th>\u958b\u5c01\u7387\uff08\u53c2\u8003\u5024\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u975e\u55b6\u5229\u56e3\u4f53<\/td>\n<td>36.15%<\/td>\n<\/tr>\n<tr>\n<td>\u30ec\u30b9\u30c8\u30e9\u30f3\uff06\u30d5\u30fc\u30c9<\/td>\n<td>33.10%<\/td>\n<\/tr>\n<tr>\n<td>\u51fa\u7248<\/td>\n<td>29.64%<\/td>\n<\/tr>\n<tr>\n<td>NPO\u30fb\u884c\u653f\u30b5\u30fc\u30d3\u30b9<\/td>\n<td>32.65%<\/td>\n<\/tr>\n<tr>\n<td>\u533b\u7642<\/td>\n<td>28.14%<\/td>\n<\/tr>\n<tr>\n<td>\u89b3\u5149\u30fb\u30a8\u30f3\u30bf\u30e1<\/td>\n<td>27.59%<\/td>\n<\/tr>\n<tr>\n<td>\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u696d<\/td>\n<td>36.2%<\/td>\n<\/tr>\n<tr>\n<td>\u30a4\u30d9\u30f3\u30c8\u4f01\u753b<\/td>\n<td>28.8%<\/td>\n<\/tr>\n<tr>\n<td>\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc<\/td>\n<td>34.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e0a\u8a18\u3092\u898b\u308b\u3068\u3001<strong>\u975e\u55b6\u5229\u56e3\u4f53\u3084\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u696d<\/strong>\u306a\u3069\u3067\u6bd4\u8f03\u7684\u9ad8\u3044\u958b\u5c01\u7387\u304c\u89b3\u6e2c\u3055\u308c\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001<strong>\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u91d1\u878d\u3001\u4fdd\u967a\u306a\u3069\u60c5\u5831\u91cf\u306e\u591a\u3044\u696d\u754c<\/strong>\u3067\u306f\u958b\u5c01\u7387\u304c\u4e0b\u304c\u308b\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u5927\u4e8b\u306a\u306e\u306f\u3001\u4ed6\u793e\u306e\u6570\u5b57\u306f\u3042\u304f\u307e\u3067\u300c\u76ee\u5b89\u300d\u3067\u3042\u3063\u3066\u3001\u81ea\u793e\u306e\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387\u306e\u5909\u5316\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3064\u3064\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u3053\u305d\u304c\u91cd\u8981\u3060\u3068\u3044\u3046\u70b9\u3002<\/p>\n<p><strong>\u81ea\u793e\u306e\u8aad\u8005\u7279\u6027\u3084\u914d\u4fe1\u76ee\u7684<\/strong>\u306b\u3088\u3063\u3066\u6700\u9069\u89e3\u306f\u7570\u306a\u308b\u304b\u3089\u3060\u3002<\/p>\n<h1><span class=\"ez-toc-section\" id=\"3_%E9%96%8B%E5%B0%81%E7%8E%87%E5%90%91%E4%B8%8A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E5%9F%BA%E6%9C%AC%E6%88%A6%E7%95%A5\"><\/span>3. \u958b\u5c01\u7387\u5411\u4e0a\u306e\u305f\u3081\u306e\u57fa\u672c\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u308b\u3068\u6b21\u306e3\u3064\u3002<\/p>\n<ol>\n<li><strong>\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u7cbe\u67fb<\/strong><\/li>\n<li><strong>\u9b45\u529b\u7684\u306a\u4ef6\u540d\uff08+\u30d7\u30ea\u30d8\u30c3\u30c0\u30fc\uff09<\/strong><\/li>\n<li><strong>\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0<\/strong><\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306f\u3069\u3093\u306a\u696d\u7a2e\u30fb\u898f\u6a21\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u5171\u901a\u3057\u3066\u91cd\u8981\u306b\u306a\u308b\u57fa\u672c\u7684\u306a\u6226\u7565\u306a\u306e\u3067\u3001\u307e\u3060\u624b\u3092\u3064\u3051\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u6700\u512a\u5148\u3067\u53d6\u308a\u7d44\u307f\u305f\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E9%85%8D%E4%BF%A1%E3%83%AA%E3%82%B9%E3%83%88%E3%81%AE%E7%B2%BE%E6%9F%BB\"><\/span>(1) \u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u7cbe\u67fb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u914d\u4fe1\u30ea\u30b9\u30c8\u306f\u30e1\u30eb\u30de\u30ac\u306e\u300c\u571f\u53f0\u300d\u3002\u3069\u308c\u3060\u3051\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4ef6\u540d\u3092\u7528\u610f\u3057\u3066\u3082\u3001\u305d\u3082\u305d\u3082<strong>\u8208\u5473\u304c\u306a\u3044\u4eba<\/strong>\u306b\u9001\u308a\u7d9a\u3051\u3066\u3044\u308c\u3070\u958b\u5c01\u7387\u306f\u6fc0\u6e1b\u3059\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u9577\u3089\u304f\u653e\u7f6e\u3057\u3066\u53e4\u304f\u306a\u3063\u305f\u30ea\u30b9\u30c8\u3092\u62b1\u3048\u3066\u3044\u308b\u3068\u3001<strong>\u30a8\u30e9\u30fc\uff08\u30d0\u30a6\u30f3\u30b9\uff09\u7387\u304c\u4e0a\u304c\u308a<\/strong>\u3001\u30e1\u30fc\u30eb\u30b5\u30fc\u30d0\u30fc\u306e\u8a55\u4fa1\u3082\u4e0b\u304c\u3063\u3066\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a9\u30eb\u30c0\u884c\u304d\u306b\u306a\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5b9a\u671f\u7684\u306b\u914d\u4fe1\u30ea\u30b9\u30c8\u3092\u30af\u30ea\u30fc\u30cb\u30f3\u30b0<\/strong>\u3059\u308b\n<ul>\n<li>\u9577\u671f\u9593\u958b\u5c01\u5b9f\u7e3e\u304c\u306a\u3044\u30a2\u30c9\u30ec\u30b9\u3084\u30a8\u30e9\u30fc\u30a2\u30c9\u30ec\u30b9\u3092\u524a\u9664<\/li>\n<li>\u81ea\u52d5\u914d\u4fe1\u89e3\u9664\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u7528\u610f<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u8907\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7528\u610f<\/strong>\u3059\u308b\n<ul>\n<li>\u65b0\u898f\u767b\u9332\u8005\u5411\u3051\u30ea\u30b9\u30c8\u3001\u8cfc\u5165\u7d4c\u9a13\u8005\u5411\u3051\u30ea\u30b9\u30c8\u306a\u3069\u3001\u8aad\u8005\u30b9\u30c6\u30fc\u30bf\u30b9\u3054\u3068\u306b\u914d\u4fe1\u5185\u5bb9\u3092\u5207\u308a\u5206\u3051\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"%E5%85%B7%E4%BD%93%E4%BE%8B%EF%BC%9A\"><\/span>\u5177\u4f53\u4f8b\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>**\u300c\u904e\u53bb6\u304b\u6708\u9593\u3001\u4e00\u5ea6\u3082\u958b\u5c01\u3057\u3066\u3044\u306a\u3044\u4eba\u300d**\u306b\u95a2\u3057\u3066\u306f\u3001\u4f11\u7720\u30ea\u30b9\u30c8\u3068\u3057\u3066\u9694\u96e2\u3057\u3001\u7279\u5225\u306a\u30ea\u30ab\u30d0\u30ea\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u53cd\u5fdc\u304c\u306a\u3051\u308c\u3070\u524a\u9664\u3059\u308b\u3002<\/li>\n<li><strong>\u5b9a\u671f\u7684\u306b\u7c21\u5358\u306a\u30a2\u30f3\u30b1\u30fc\u30c8<\/strong>\u3092\u53d6\u3063\u3066\u300c\u5f15\u304d\u7d9a\u304d\u914d\u4fe1\u3092\u5e0c\u671b\u3059\u308b\u304b\u300d\u3092\u5c0b\u306d\u308b\u4ed5\u7d44\u307f\u3092\u5c0e\u5165\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u5bfe\u7b56\u306b\u3088\u308a\u3001\u8208\u5473\u306e\u306a\u3044\u5c64\u3092\u6392\u9664\u3067\u304d\u3001\u6b8b\u3063\u305f\u8aad\u8005\u306f<strong>\u3088\u308a\u71b1\u91cf\u306e\u9ad8\u3044<\/strong>\u300c\u898b\u8fbc\u307f\u5ea6\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u9867\u5ba2\u300d\u3060\u3051\u306b\u306a\u308b\u3002\u305d\u306e\u7d50\u679c\u3001\u958b\u5c01\u7387\u306f\u81ea\u7136\u3068\u5411\u4e0a\u3059\u308b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E9%AD%85%E5%8A%9B%E7%9A%84%E3%81%AA%E4%BB%B6%E5%90%8D%EF%BC%88%E3%83%97%E3%83%AA%E3%83%98%E3%83%83%E3%83%80%E3%83%BC%EF%BC%89\"><\/span>(2) \u9b45\u529b\u7684\u306a\u4ef6\u540d\uff08+\u30d7\u30ea\u30d8\u30c3\u30c0\u30fc\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u53d7\u4fe1\u30c8\u30ec\u30a4\u306b\u5c4a\u3044\u305f\u969b\u3001\u8aad\u8005\u304c\u307e\u305a\u76ee\u306b\u3059\u308b\u306e\u304c<strong>\u4ef6\u540d<\/strong>\u3068<strong>\u30d7\u30ea\u30d8\u30c3\u30c0\u30fc<\/strong>\uff08\u4ef6\u540d\u306e\u96a3\u306b\u4e26\u3076\u77ed\u3044\u6587\u7ae0\uff09\u3002\u3053\u3053\u3067\u8208\u5473\u3092\u5f15\u304f\u304b\u5f15\u304b\u306a\u3044\u304b\u3067\u958b\u5c01\u7387\u304c\u5927\u304d\u304f\u5909\u308f\u308b\u3002<br \/>\n\u3088\u304f\u8a00\u308f\u308c\u308b\u30c6\u30af\u30cb\u30c3\u30af\u3068\u3057\u3066\u306f\uff1a<\/p>\n<ul>\n<li><strong>\u6570\u5024\u3092\u4f7f\u3046<\/strong>\n<ul>\n<li>\u300c\u3010\u671f\u9593\u9650\u5b9a\u3011\u672c\u65e5\u9650\u308a50%OFF\uff01\u4eba\u6c17\u5546\u54c1\u304c\u534a\u984d\uff01\u300d<\/li>\n<li>\u5272\u5f15\u7387\u3084\u671f\u9593\u306a\u3069\u6570\u5024\u3092\u660e\u793a\u3059\u308b\u3053\u3068\u3067\u5177\u4f53\u6027\u3068\u7dca\u6025\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u7dca\u6025\u6027\u3092\u6301\u305f\u305b\u308b<\/strong>\n<ul>\n<li>\u300c\u3010\u6025\u52df\u3011\u6b8b\u308a3\u5e2d\uff01\u25cb\u25cb\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u52df\u96c6\u300d<\/li>\n<li>\u30bf\u30a4\u30e0\u30ea\u30df\u30c3\u30c8\u306e\u6f14\u51fa\u3067\u958b\u5c01\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u8cea\u554f\u5f62\u5f0f\u306b\u3059\u308b<\/strong>\n<ul>\n<li>\u300c\u25cb\u25cb\u3067\u304a\u60a9\u307f\u3067\u3059\u304b\uff1f\u305d\u306e\u89e3\u6c7a\u7b56\u306f\u3053\u3061\u3089\uff01\u300d<\/li>\n<li>\u300c\u81ea\u5206\u3082\u305d\u3046\u304b\u3082\u300d\u3068\u601d\u308f\u305b\u3066\u8208\u5473\u3092\u559a\u8d77\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b<\/strong>\n<ul>\n<li>\u300c\u25cb\u25cb\u69d8\u9650\u5b9a\uff01\u7279\u5225\u306a\u3054\u6848\u5185\u300d<\/li>\n<li>\u5dee\u3057\u8fbc\u307f\u6a5f\u80fd\u3092\u4f7f\u3044\u3001\u540d\u524d\u3092\u5165\u308c\u308b\u306a\u3069\u3057\u3066\u7279\u5225\u611f\u3092\u6f14\u51fa\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001\u904e\u5270\u306a\u8a18\u53f7\u3084\u8a87\u5927\u8868\u73fe\u306f\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u30ea\u30b9\u30af\u3082\u9ad8\u307e\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3002<\/p>\n<p>\u300c\u4eca\u3059\u3050\u30af\u30ea\u30c3\u30af\u300d\u300c\u5b8c\u5168\u7121\u6599\u300d\u300c\u4eca\u9031\u9650\u5b9a\uff01\u300d\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30ba\u306f\u4f7f\u3044\u65b9\u306b\u3088\u3063\u3066\u306f\u30b9\u30d1\u30e0\u6271\u3044\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3067<strong>\u30d7\u30ea\u30d8\u30c3\u30c0\u30fc<\/strong>\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u306e\u3082\u5927\u4e8b\u3002\u4ef6\u540d\u3067\u5f15\u304d\u304d\u308c\u306a\u304b\u3063\u305f\u60c5\u5831\u3092\u8ffd\u8a18\u3057\u3066\u3001\u5185\u5bb9\u306e\u6982\u8981\u3084\u9b45\u529b\u3092\u7aef\u7684\u306b\u88dc\u8db3\u3059\u308b\u3068\u52b9\u679c\u304c\u4e0a\u304c\u308a\u3084\u3059\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E9%85%8D%E4%BF%A1%E3%82%BF%E3%82%A4%E3%83%9F%E3%83%B3%E3%82%B0\"><\/span>(3) \u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f55\u306e\u6c17\u306a\u3057\u306b\u9001\u308b\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u3044\u3064\u9001\u308b\u304b<\/strong>\u3092\u5c11\u3057\u5de5\u592b\u3059\u308b\u3060\u3051\u3067\u958b\u5c01\u7387\u304c\u5909\u308f\u308b\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u5e73\u65e5\u306e\u671d\u3084\u663c\u4f11\u307f\u3001\u5915\u65b9\u304c\u958b\u5c01\u7387\u304c\u9ad8\u3044\u3068\u3082\u8a00\u308f\u308c\u308b\u304c\u3001\u3053\u308c\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u304c\u4e3b\u306a\u5bfe\u8c61<\/strong>\n<ul>\n<li>\u671d\u306e\u901a\u52e4\u6642\u9593\u5e2f\uff087\u301c9\u6642\uff09\u3001\u663c\u4f11\u307f\uff0812\u6642\u524d\u5f8c\uff09\u3001\u5915\u65b9\uff0817\u301c19\u6642\uff09<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5b66\u751f\u304c\u30e1\u30a4\u30f3\u5c64<\/strong>\n<ul>\n<li>\u5915\u65b9\u4ee5\u964d\u306e\u5e30\u5b85\u5f8c\u3084\u591c\u9593\uff0820\u301c23\u6642\uff09\u304c\u958b\u5c01\u3055\u308c\u3084\u3059\u3044<\/li>\n<\/ul>\n<\/li>\n<li><strong>BtoB\u30d3\u30b8\u30cd\u30b9\u5411\u3051<\/strong>\n<ul>\n<li>\u706b\u66dc\u65e5\u3084\u6728\u66dc\u65e5\u306b\u914d\u4fe1\u3059\u308b\u3068\u958b\u5c01\u7387\u304c\u9ad8\u3044\u3068\u3044\u3063\u305f\u7d71\u8a08\u3082\u3042\u308b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u305f\u3060\u3057\u3001\u3042\u304f\u307e\u3067\u3082\u50be\u5411\u5024\u306a\u306e\u3067\u3001<strong>\u6700\u7d42\u7684\u306b\u306fAB\u30c6\u30b9\u30c8\u306a\u3069\u3067\u81ea\u793e\u306e\u8aad\u8005\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u691c\u8a3c<\/strong>\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/p>\n<p>\u66dc\u65e5\u30fb\u6642\u9593\u5225\u306b\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3057\u3066\u307f\u308b\u3068\u3001\u610f\u5916\u306a\u6642\u9593\u5e2f\u306b\u53cd\u5fdc\u7387\u304c\u9ad8\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3002<\/p>\n<h1><span class=\"ez-toc-section\" id=\"4_%E8%AA%AD%E8%80%85%E3%82%92%E5%BC%95%E3%81%8D%E8%BE%BC%E3%82%80%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E8%A8%AD%E8%A8%88\"><\/span>4. \u8aad\u8005\u3092\u5f15\u304d\u8fbc\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u958b\u5c01\u7387\u306f\u300c\u30e1\u30eb\u30de\u30ac\u304c\u958b\u304b\u308c\u305f\u304b\u3069\u3046\u304b\u300d\u3068\u3044\u3046\u6307\u6a19\u3060\u304c\u3001\u305d\u306e\u5148\u306e<strong>\u30af\u30ea\u30c3\u30af\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong>\u3092\u4e0a\u3052\u305f\u3044\u306a\u3089\u3001\u5185\u5bb9\u3082\u5f53\u7136\u91cd\u8981\u3002<\/p>\n<p>\u300c\u4ef6\u540d\u3067\u91e3\u3063\u3066\u958b\u5c01\u3057\u3066\u3082\u3089\u3048\u305f\u3051\u3069\u3001\u5b9f\u969b\u306e\u672c\u6587\u304c\u3064\u307e\u3089\u306a\u3044\u300d\u3067\u306f\u96e2\u8131\u3055\u308c\u3066\u3057\u307e\u3044\u3001\u6b21\u56de\u4ee5\u964d\u306e\u958b\u5c01\u7387\u306b\u3082\u60aa\u5f71\u97ff\u304c\u53ca\u3076\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E3%81%A9%E3%82%93%E3%81%AA%E6%83%85%E5%A0%B1%E3%81%8C%E6%B1%82%E3%82%81%E3%82%89%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%AE%E3%81%8B\"><\/span>(1) \u3069\u3093\u306a\u60c5\u5831\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30e1\u30eb\u30de\u30ac\u3067\u4e00\u756a\u907f\u3051\u305f\u3044\u306e\u306f\u3001\u300c\u8ca9\u58f2\u8272\u304c\u5f37\u3059\u304e\u308b\u300d\u300c\u81ea\u793e\u306e\u5ba3\u4f1d\u3060\u3051\u300d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30bb\u30fc\u30eb\u60c5\u5831\u3082\u5927\u5207\u3060\u304c\u3001\u8aad\u8005\u306e\u8ab2\u984c\u3084\u8208\u5473\u3092\u6e80\u305f\u3059<strong>\u304a\u5f79\u7acb\u3061\u60c5\u5831<\/strong>\u304c\u306a\u3044\u3068\u3001\u3059\u3050\u306b\u98fd\u304d\u3089\u308c\u3066\u3057\u307e\u3046\u3002<\/p>\n<ul>\n<li><strong>\u304a\u5f79\u7acb\u3061\u60c5\u5831<\/strong>\n<ul>\n<li>\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9\u3001\u30ce\u30a6\u30cf\u30a6\u3001\u6700\u65b0\u4e8b\u4f8b\u3001\u6210\u529f\u4e8b\u4f8b\u306e\u5171\u6709\u306a\u3069<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831<\/strong>\n<ul>\n<li>\u65b0\u5546\u54c1\u3084\u30bb\u30fc\u30eb\u3001\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u306a\u3069<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u30a4\u30d9\u30f3\u30c8\u6848\u5185<\/strong>\n<ul>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30bb\u30df\u30ca\u30fc\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u5c55\u793a\u4f1a\u3001\u61c7\u89aa\u4f1a\u306a\u3069<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u8aad\u8005\u53c2\u52a0\u578b\u4f01\u753b<\/strong>\n<ul>\n<li>\u7c21\u5358\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30af\u30a4\u30ba\u3001\u53e3\u30b3\u30df\u7d39\u4ecb\u3001\u5199\u771f\u52df\u96c6\u306a\u3069\u306eUGC\u4fc3\u9032<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u300c\u3053\u308c\u304b\u3089\u306e\u6642\u671f\u306b\u5fc5\u8981\u3068\u306a\u308b\u25cb\u25cb\u5bfe\u7b56\u300d\u300c\u5e74\u9593\u25cb\uff05\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u6210\u529f\u3057\u305f\u4e8b\u4f8b\u300d\u306a\u3069\u3001<strong>\u8aad\u8005\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u524d\u9762\u306b\u6253\u3061\u51fa\u3059<\/strong>\u30cd\u30bf\u306f\u53cd\u5fdc\u7387\u3082\u9ad8\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E6%9B%B8%E3%81%8D%E6%96%B9%E3%83%BB%E6%A7%8B%E6%88%90%E3%81%AE%E3%83%86%E3%82%AF%E3%83%8B%E3%83%83%E3%82%AF\"><\/span>(2) \u66f8\u304d\u65b9\u30fb\u69cb\u6210\u306e\u30c6\u30af\u30cb\u30c3\u30af<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8aad\u307f\u624b\u306f\u5e38\u306b\u300c\u5fd9\u3057\u3044\u300d\u3002\u7279\u306b\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u3084\u7d4c\u55b6\u8005\u5c64\u306a\u3069\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u307e\u308b\u3067X\u3092\u6d41\u3057\u8aad\u307f\u3059\u308b\u304b\u306e\u3054\u3068\u304f\u4e00\u77ac\u3067\u5185\u5bb9\u3092\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3055\u308c\u308b\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u4ee5\u4e0b\u306e\u30c6\u30af\u30cb\u30c3\u30af\u304c\u6709\u52b9\u3002<\/p>\n<ol>\n<li><strong>\u7d50\u8ad6\u3092\u5148\u306b\u66f8\u304f<\/strong>\n<ul>\n<li>\u30a4\u30f3\u30c8\u30ed\u3067\u6587\u7ae0\u3092\u30c0\u30e9\u30c0\u30e9\u66f8\u304b\u305a\u3001\u6700\u521d\u306b\u8981\u70b9\u3092\u4f1d\u3048\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u898b\u51fa\u3057\u3084\u7b87\u6761\u66f8\u304d\u3092\u6d3b\u7528<\/strong>\n<ul>\n<li>\u9577\u6587\u3067\u3082\u6982\u8981\u3092\u3059\u3050\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u6574\u7406\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8a73\u7d30\u3092\u8aad\u3080\u69cb\u6210\u306b\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5c02\u9580\u7528\u8a9e\u306f\u306a\u308b\u3079\u304f\u907f\u3051\u308b<\/strong>\n<ul>\n<li>\u4e00\u822c\u4eba\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u3092\u9078\u3076\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u753b\u50cf\u30fb\u52d5\u753b\u3067\u8996\u899a\u7684\u306b\u30b5\u30dd\u30fc\u30c8<\/strong>\n<ul>\n<li>\u5168\u6587\u30c6\u30ad\u30b9\u30c8\u3060\u3068\u91cd\u305f\u3044\u5370\u8c61\u306b\u306a\u308b\u306e\u3067\u3001\u9069\u5207\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u88dc\u8db3\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>\u307e\u305f\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u306e\u95b2\u89a7\u304c\u4e2d\u5fc3\u306b\u306a\u3063\u3066\u3044\u308b\u6628\u4eca\u306f\u3001<strong>\u30b9\u30de\u30db\u5bfe\u5fdc\u30c7\u30b6\u30a4\u30f3<\/strong>\uff08\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\uff09\u304c\u307b\u307c\u5fc5\u9808\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u6587\u7ae0\u306e\u6539\u884c\u3092\u3053\u307e\u3081\u306b\u5165\u308c\u305f\u308a\u3001\u9069\u5ea6\u306b\u7a7a\u884c\u3092\u6d3b\u7528\u3057\u3066\u898b\u3084\u3059\u304f\u5de5\u592b\u3059\u308b\u306e\u304c\u5927\u5207\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_CTA%EF%BC%88%E3%82%B3%E3%83%BC%E3%83%AB%E3%83%88%E3%82%A5%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\"><\/span>(3) CTA\uff08\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u6700\u9069\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u305b\u3063\u304b\u304f\u958b\u5c01\u3057\u3066\u672c\u6587\u3092\u8aad\u3093\u3067\u3082\u3089\u3063\u3066\u3082\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u4ed5\u7d44\u307f\u304c\u5f31\u3044\u3068<strong>\u6210\u679c\u306b\u7e4b\u304c\u3089\u306a\u3044<\/strong>\u3002<\/p>\n<p>CTA\uff08Call To Action\uff09\u3092\u5206\u304b\u308a\u3084\u3059\u3044\u5834\u6240\u306b\u914d\u7f6e\u3057\u3001\u76ee\u306b\u3064\u304d\u3084\u3059\u3044\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\u3068\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3059\u308b\u3002<\/p>\n<ul>\n<li>\u300c\u4eca\u3059\u3050\u8a73\u7d30\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u300d<\/li>\n<li>\u300c\u30af\u30fc\u30dd\u30f3\u3092\u53d7\u3051\u53d6\u308b\u300d<\/li>\n<li>\u300c\u30bb\u30df\u30ca\u30fc\u306b\u7533\u3057\u8fbc\u3080\u300d<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u8a98\u5c0e\u3092\u884c\u3046\u3002\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u3088\u308a\u3082<strong>\u30dc\u30bf\u30f3\u5f62\u5f0f<\/strong>\u306e\u65b9\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3082\u3042\u308b\u306e\u3067\u3001\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u306b\u5de5\u592b\u3092\u52a0\u3048\u308b\u3068\u52b9\u679c\u7684\u3002<\/p>\n<h1><span class=\"ez-toc-section\" id=\"5_%E6%9C%80%E6%96%B0%E3%81%AE%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%88%E3%83%AC%E3%83%B3%E3%83%89\"><\/span>5. \u6700\u65b0\u306e\u30e1\u30eb\u30de\u30ac\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u53e4\u3044\u3088\u3046\u3067\u3044\u3066\u3001\u5b9f\u306f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u3068\u3068\u3082\u306b\u5e38\u306b\u66f4\u65b0\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u73fe\u5728\u30db\u30c3\u30c8\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u3044\u304f\u3064\u304b\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E5%8C%96\"><\/span>(1) \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI\u6280\u8853\u306e\u9032\u6b69\u3084MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001<strong>\u8aad\u8005\u4e00\u4eba\u3072\u3068\u308a\u306e\u8208\u5473\u30fb\u884c\u52d5\u5c65\u6b74\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u914d\u4fe1<\/strong>\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f8b\u304c\u6319\u3052\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li>\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u306b\u5fdc\u3058\u3066\u95a2\u9023\u5546\u54c1\u306e\u30af\u30fc\u30dd\u30f3\u3092\u767a\u884c<\/li>\n<li>\u8a18\u4e8b\u95b2\u89a7\u5c65\u6b74\u304b\u3089\u95a2\u5fc3\u306e\u9ad8\u3044\u5206\u91ce\u3060\u3051\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u304a\u77e5\u3089\u305b<\/li>\n<li>\u8aad\u8005\u306e\u4f4f\u3093\u3067\u3044\u308b\u5730\u57df\u306e\u5929\u6c17\u306b\u5fdc\u3058\u3066\u304a\u3059\u3059\u3081\u5546\u54c1\u306e\u5207\u308a\u66ff\u3048<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f<strong>1to1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308c\u3070\u4e0a\u304c\u308b\u307b\u3069\u3001\u958b\u5c01\u7387\u3060\u3051\u3067\u306a\u304f\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3082\u5411\u4e0a\u3057\u3084\u3059\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_UGC%E3%81%AE%E6%B4%BB%E7%94%A8\"><\/span>(2) UGC\u306e\u6d3b\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>UGC\uff08User Generated Content\uff09\u3068\u306f\u3001\u9867\u5ba2\u81ea\u8eab\u304c\u4f5c\u6210\u3057\u305f\u30ec\u30d3\u30e5\u30fc\u3084\u5199\u771f\u3001SNS\u6295\u7a3f\u306a\u3069\u306e\u3053\u3068\u3002<\/p>\n<p>\u7b2c\u4e09\u8005\u8996\u70b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3086\u3048\u306b\u3001<strong>\u4fe1\u983c\u5ea6\u304c\u9ad8\u304f\u3001\u5171\u611f\u3092\u751f\u307f\u3084\u3059\u3044<\/strong>\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u5b9f\u969b\u306b\u5546\u54c1\u3092\u4f7f\u3063\u305f\u5199\u771f\u3084\u52d5\u753b\u3001\u611f\u60f3\u3092\u7d39\u4ecb<\/li>\n<li>\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3084SNS\u3067\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8a55\u4fa1\u3092\u62fe\u3063\u3066\u30e1\u30eb\u30de\u30ac\u3067\u5f15\u7528<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066UGC\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u5ba3\u4f1d\u611f\u304c\u8584\u308c\u3001\u300c\u307b\u304b\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u540c\u3058\u4f53\u9a13\u3092\u3057\u3066\u307f\u305f\u3044\u300d\u3068\u601d\u308f\u305b\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u3082\u300c\u81ea\u5206\u306e\u4f53\u9a13\u3092\u53d6\u308a\u4e0a\u3052\u3066\u3082\u3089\u3048\u305f\u300d\u3068\u306a\u308b\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u3084\u3059\u3044\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_MA%E3%83%84%E3%83%BC%E3%83%AB%E3%81%A8%E8%87%AA%E5%8B%95%E5%8C%96\"><\/span>(3) MA\u30c4\u30fc\u30eb\u3068\u81ea\u52d5\u5316<span 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class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u958b\u5c01\u7387\u306f\u3001\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u8cea\u30fb\u4ef6\u540d\u30fb\u672c\u6587\u5185\u5bb9\u30fb\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069\u591a\u304f\u306e\u8981\u56e0\u3067\u5909\u308f\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u30011\u56de\u306e\u65bd\u7b56\u3067\u300c\u3053\u308c\u304c\u6b63\u89e3\uff01\u300d\u3068\u6c7a\u3081\u6253\u3061\u3059\u308b\u3088\u308a\u3001<strong>A\/B\u30c6\u30b9\u30c8\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046<\/strong>\u3053\u3068\u304c\u6210\u529f\u306e\u30ab\u30ae\u306b\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u4ef6\u540d\u306eA\/B\u30c6\u30b9\u30c8<\/strong>\n<ul>\n<li>\u540c\u3058\u5185\u5bb9\u306e\u672c\u6587\u3067\u4ef6\u540d\u3060\u3051\u5909\u3048\u3066\u914d\u4fe1\u3057\u3001\u958b\u5c01\u7387\u3092\u6bd4\u8f03\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u306eA\/B\u30c6\u30b9\u30c8<\/strong>\n<ul>\n<li>\u671d\u914d\u4fe1\u3068\u591c\u914d\u4fe1\u3067\u3001\u3069\u3061\u3089\u306e\u958b\u5c01\u7387\u304c\u9ad8\u3044\u304b\u3092\u691c\u8a3c\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u6210\u306eA\/B\u30c6\u30b9\u30c8<\/strong>\n<ul>\n<li>\u753b\u50cf\u306e\u914d\u7f6e\u3084CTA\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u306a\u3069\u3001\u30af\u30ea\u30c3\u30af\u7387\u306b\u3082\u5f71\u97ff\u3059\u308b\u90e8\u5206\u3092\u5fae\u5999\u306b\u5909\u3048\u3066\u6bd4\u8f03\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u30c6\u30b9\u30c8\u7d50\u679c\u3092\u6570\u5024\u5316\u3057\u3066\u6bd4\u8f03\u30fb\u5206\u6790\u3057\u3001\u305d\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6b21\u56de\u914d\u4fe1\u306b\u53cd\u6620\u3059\u308b\u3002<\/p>\n<p>\u3053\u308c\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u958b\u5c01\u7387\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u5404\u7a2eKPI\uff08\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\uff09\u3092\u7740\u5b9f\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h1><span class=\"ez-toc-section\" id=\"8_%E4%BB%8A%E5%BE%8C%E3%81%AE%E5%8B%95%E5%90%91%E3%81%A8%E5%80%8B%E4%BA%BA%E6%83%85%E5%A0%B1%E4%BF%9D%E8%AD%B7%E3%81%AE%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span>8. \u4eca\u5f8c\u306e\u52d5\u5411\u3068\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5dfb\u304f\u898f\u5236\u5f37\u5316\u306f\u5e74\u3005\u9032\u3093\u3067\u304a\u308a\u3001\u7279\u306b**GDPR\uff08EU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff09**\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u53d6\u308a\u7d44\u307f\u306f\u4eca\u5f8c\u3082\u6ce8\u76ee\u3055\u308c\u308b\u3002<\/p>\n<p>\u65e5\u672c\u56fd\u5185\u3067\u3082\u3001\u6539\u6b63\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002<\/p>\n<ul>\n<li><strong>\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u53d6\u5f97\u7d4c\u8def<\/strong>\u304c\u9069\u5207\u304b\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u660e\u78ba\u306a\u540c\u610f\u3092\u5f97\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u7ba1\u7406\u30fb\u4fdd\u7ba1\u306e\u4f53\u5236<\/strong>\n<ul>\n<li>\u8a8d\u8a3c\u306e\u4ed5\u7d44\u307f\u3001\u30a2\u30af\u30bb\u30b9\u6a29\u9650\u306e\u7ba1\u7406<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\uff08\u914d\u4fe1\u505c\u6b62\uff09\u306e\u624b\u7d9a\u304d<\/strong>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u7c21\u5358\u306b\u89e3\u9664\u3067\u304d\u308b\u5c0e\u7dda\u3092\u7528\u610f\u3057\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u6cd5\u4ee4\u30fb\u898f\u7d04\u9055\u53cd\u3092\u3059\u308b\u3068\u3001<strong>\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u306e\u6bc0\u640d<\/strong>\u3084\u9ad8\u984d\u306e\u7f70\u91d1\u306a\u3069\u5927\u304d\u306a\u30ea\u30b9\u30af\u3092\u62b1\u3048\u308b\u3002<\/p>\n<p>\u7279\u306b\u5927\u898f\u6a21\u306b\u914d\u4fe1\u3059\u308b\u5834\u5408\u3084\u6d77\u5916\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u3059\u308b\u5834\u5408\u306f\u3001\u65e9\u3081\u306b\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u4f53\u5236\u3092\u6574\u3048\u3066\u304a\u304d\u305f\u3044\u3002<\/p>\n<h1><span class=\"ez-toc-section\" id=\"9_%E3%81%BE%E3%81%A8%E3%82%81%EF%BC%9A%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AF%E5%8D%98%E3%81%AA%E3%82%8B%E3%80%8C%E5%91%8A%E7%9F%A5%E3%80%8D%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%8F%E3%80%8C%E9%A1%A7%E5%AE%A2%E4%BD%93%E9%A8%93%E3%80%8D%E3%81%AE%E8%A6%81%E6%89%80\"><\/span>9. \u307e\u3068\u3081\uff1a\u30e1\u30eb\u30de\u30ac\u306f\u5358\u306a\u308b\u300c\u544a\u77e5\u300d\u3067\u306f\u306a\u304f\u300c\u9867\u5ba2\u4f53\u9a13\u300d\u306e\u8981\u6240<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001\u5358\u306b\u300c\u6570\u5b57\u3092\u4f38\u3070\u3059\u300d\u4ee5\u4e0a\u306b\u4fa1\u5024\u304c\u3042\u308b\u3002\u306a\u305c\u306a\u3089\u3001<strong>\u958b\u5c01\u3055\u308c\u306a\u3051\u308c\u3070\u3069\u3093\u306a\u7d20\u6674\u3089\u3057\u3044\u5546\u54c1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u3082\u5c4a\u304b\u306a\u3044<\/strong>\u304b\u3089\u3060\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u30dd\u30a4\u30f3\u30c8\u3092\u518d\u63b2\u3059\u308b\u3068\uff1a<\/p>\n<ol>\n<li><strong>\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u7cbe\u67fb<\/strong>\u3067\u7121\u99c4\u6253\u3061\u3092\u6e1b\u3089\u3059<\/li>\n<li><strong>\u4ef6\u540d\u3084\u30d7\u30ea\u30d8\u30c3\u30c0\u30fc\u3092\u5de5\u592b<\/strong>\u3057\u3066\u300c\u8aad\u307e\u305a\u306b\u3044\u3089\u308c\u306a\u3044\u300d\u72b6\u6cc1\u3092\u4f5c\u308b<\/li>\n<li><strong>\u6700\u9069\u306a\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0<\/strong>\u3092\u30c6\u30b9\u30c8\u3057\u3066\u898b\u6975\u3081\u308b<\/li>\n<li><strong>\u8aad\u8005\u306b\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\uff08\u5ba3\u4f1d\u3070\u304b\u308a\u3057\u306a\u3044\uff09<\/li>\n<li><strong>\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9<\/strong>\uff08\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3001UGC\u3001\u81ea\u52d5\u5316\u306a\u3069\uff09\u3092\u7a4d\u6975\u7684\u306b\u5c0e\u5165<\/li>\n<li><strong>\u9069\u5207\u306a\u30c4\u30fc\u30eb\u9078\u5b9a<\/strong>\u3067\u904b\u7528\u52b9\u7387\u3092\u9ad8\u3081\u308b<\/li>\n<li><strong>A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/strong>\u3092\u884c\u3046<\/li>\n<li><strong>\u6cd5\u898f\u5236\u3084\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9<\/strong>\u306b\u3082\u6c17\u3092\u914d\u308b<\/li>\n<\/ol>\n<p>\u30e1\u30eb\u30de\u30ac\u306f\u3001<strong>\u9867\u5ba2\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8<\/strong>\u3068\u3057\u3066\u975e\u5e38\u306b\u30d1\u30ef\u30d5\u30eb\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001SNS\u3084\u5e83\u544a\u904b\u7528\u3070\u304b\u308a\u306b\u6ce8\u529b\u3057\u3066\u3057\u307e\u3044\u3001\u624b\u8584\u306b\u306a\u3063\u3066\u3044\u308b\u4f01\u696d\u3082\u5c11\u306a\u304f\u306a\u3044\u3002<\/p>\n<p>\u9006\u306b\u8a00\u3048\u3070\u3001\u30e1\u30eb\u30de\u30ac\u3092\u5730\u9053\u306b\u6539\u5584\u3057\u3066\u3044\u3051\u3070\u3001\u305d\u308c\u3060\u3051\u3067\u5927\u304d\u306a\u5dee\u5225\u5316\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/p>\n<p>\u6700\u7d42\u7684\u306b\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3092\u901a\u3058\u3066\u300c\u3069\u3093\u306a\u9867\u5ba2\u4f53\u9a13\u300d\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3001\u3069\u308c\u3060\u3051\u8aad\u8005\u306e\u4eba\u751f\u306b\u30d7\u30e9\u30b9\u306b\u306a\u308b\u60c5\u5831\u3084\u523a\u6fc0\u3092\u5c4a\u3051\u3089\u308c\u308b\u304b\u304c\u30dd\u30a4\u30f3\u30c8\u3060\u3002<\/p>\n<p>\u307e\u305a\u306f\u57fa\u672c\u306e\u914d\u4fe1\u30ea\u30b9\u30c8\u6574\u7406\u3084\u4ef6\u540d\u306e\u5de5\u592b\u304b\u3089\u59cb\u3081\u3066\u3001AB\u30c6\u30b9\u30c8\u3092\u56de\u3057\u306a\u304c\u3089\u81ea\u793e\u306b\u5408\u3063\u305f\u6700\u9069\u89e3\u3092\u898b\u3064\u3051\u51fa\u305d\u3046\u3002<\/p>\n<p>\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u8aad\u8005\u3068\u306e\u5bfe\u8a71\u3092\u610f\u8b58\u3059\u308c\u3070\u3001\u30e1\u30eb\u30de\u30ac\u306f\u6c7a\u3057\u3066\u8272\u3042\u305b\u308b\u3053\u3068\u306e\u306a\u3044\u6700\u5f37\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u3063\u3066\u304f\u308c\u308b\u306f\u305a\u3060\u3002<\/p>\n<p><span style=\"font-size: 12pt;\">\u25a0\u8ffd\u4f38\uff1a\u30d3\u30b8\u30cd\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u305f\u3081\u306e\u7121\u6599\u8b1b\u5ea7<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u300c\u30cd\u30c3\u30c8\u96c6\u5ba2\u3068\u8ca9\u58f2\u3092\u81ea\u52d5\u5316\u3059\u308b\u306a\u3089, \u6700\u4f4e\u9650\u3053\u308c\u3060\u3051\u306f\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u300d\u3068\u3044\u3046\u5185\u5bb9\u30921\u518a\u306e\u6559\u79d1\u66f8\u3068\u3057\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u307e\u305f, \u6700\u8fd1\u306eAI\u306e\u53f0\u982d\u3092\u53d7\u3051\u3066, \u3053\u308c\u3092\u3069\u3046\u6349\u3048, \u3069\u3046\u4f7f\u3046\u304b\u3068\u3044\u3063\u305f\u5185\u5bb9\u3082\u52a0\u7b46\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/wp.me\/P7E26S-53s\" target=\"_blank\" rel=\"noopener\">\u30af\u30ea\u30c3\u30af\u3057\u3066\u7121\u6599\u3067\u81ea\u52d5\u5316\u306e\u6559\u79d1\u66f8\u3092\u53d7\u3051\u53d6\u308b\u2192<\/a><\/span><\/strong><\/span><br \/>\n<a href=\"https:\/\/wp.me\/P7E26S-53s\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"13790\" data-permalink=\"https:\/\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/tanyosuke-hyouban\/ad-lp-23may0\/\" data-orig-file=\"https:\/\/i0.wp.com\/xn--n9j0id2bza2ad0cz346czb5b.com\/blog\/wp-content\/uploads\/2023\/06\/Ad-LP-23May0.jpg?fit=1100%2C1300&amp;ssl=1\" data-orig-size=\"1100,1300\" data-comments-opened=\"1\" 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